Media Advisory

  

                             For More Information Contact:

                                    Leslie Asfour

                           Delta College Fashion Instructor

                              (209) 954-5573

5151 Pacific Ave.                                                       lasfour@deltacollege.edu

Stockton, CA 95207

For Immediate Release,
10/01/08

Delta College’s Fashion Club participates in Lee “National Denim Day” to help fight breast cancer

(Stockton)

October 3 won’t be any ordinary casual Friday at San Joaquin Delta College. The denim worn on this day will not only be worn for comfort, but will also make a powerful statement. As Lee National Denim Day moves into its thirteenth year, The Fashion Club at Delta College is gearing up to participate in this grassroots program which has raised more than $70 million for breast cancer research.

Delta College employees are encouraged to wear denim in exchange for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Funds raised support some of the most promising treatment and early detection research in the country, as well as the grassroots advocacy work of the National Breast Cancer Coalition.

The Fashion Club’s Denim Day chairperson, Katie Lam, is passionate about this worthy cause. “Lee National Denim Day is an easy event to organize and raise awareness for breast cancer. Everyone gets to wear jeans to work in exchange for a $5 donation and the money helps fight breast cancer, a cause that is very important to many of our employees.”

The Fashion Club will put a unique twist to Lee National Denim Day by partnering with Macaroni Grill Restaurant in Stockton. On Monday, October 20th, the restaurant will donate 5% of its sales to the EIF in support of the Club’s fundraising efforts. Customers that day will feel good knowing their dollars are a going to help fight a cause that affects millions of women each year. Macaroni Grill was more than willing to help the club with its fundraising accomplishments, furthering the message of early detection.

“Every year we are inspired by the number of people at thousands of organizations across the nation who joins us in wearing denim on Lee National Denim Day,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “The money they’re raising will be used to advance some of the most promising breast cancer research in the industry.” Cahill adds, “When Denim Day began, we wanted to do something to fight breast cancer, but we didn’t know the kind of impact this grassroots program would have. We are thrilled about the important collaborative research supported by Denim Day donations. We hope the millions of people who have united together and helped raise funds the past 12 years continue this journey with us; the advancements being made are so promising.”

Anyone who wishes to support the Fashion Club in their fundraising efforts can post a donation on their team web page at: http://www.denimday.com/team_page.aspx?tid=226207.
All donations are tax deductible.

Facts
One in every eight women in the U.S. will be diagnosed with breast cancer in her lifetime? That’s one every three minutes. It is estimated that nearly 200,000 Americans will be diagnosed with breast cancer in 2008.

About Lee Jeans
Lee® Jeans is a division of VF Corporation. Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.

The Entertainment Industry Foundation (EIF)
EIF is a leading charitable organization for the entertainment industry, and has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women’s Cancer Programs, EIF is funding some of the most promising breast cancer research, including Lee Laboratories nationwide, focusing on developing less toxic, more effective treatments, and the Biomarker Discovery Project, a blood test for earlier detection of breast cancer.

For questions about EIF’s Women’s Cancer Programs and information about breast cancer, visit: eifoundation.org or call 800-426-0010.

For more information on National Denim Day at Delta College, please contact Delta College fashion instructor Leslie Asfour, at (209) 954-5573, or lasfour@deltacollege.edu.